MARQUISE

FINAL YEAR PROJECT (GROUP)

Marquise is a brand that offers a maximalist style. Focusing on womenswear, we want our customers to feel special again with bolder and grandiose expressions. We offer maximalist styles combining dramatic and extravagant classy designs. We optimize the spirit of the Marquise women born to be the center of the universe by making the garment that will stand out more than others. Making a statement piece is our specialty. The combination of dramatic, elegant, extravagant, bold, and grandiose is in our blood.

Marquise market level is a diffusion line and offers occasion wear and smart casual style.

MARQUISE

VISION

To be a leading contemporary womenswear fashion brand recognized on an international level. We want to push the boundaries of modern and dramatic womenswear that can be worn for any fashionable occasion.

MISSION

To explore and invent designs that are dramatic, aligning with our brand aesthetic.

To employ the best team possible providing the customers with a holistic shopping experience.

BRAND CONCEPT BOARD

BRICK & MORTAR STORE

TARGET MARKET

Age: 30-40 years old

Lifestyle:

They have a classy and elegant style of fashion. Likes to be dramatic and to be the center of attention. They are working in executive positions such as manager, and director. Their work requires attending a lot of events. Value high-quality lifestyle such as drinking wine, shopping, reading magazines, or books. They belong to upper-class women. Lives in the center of the city, have high income and big spending, sensitive to fashion trends. Personality traits that they have are bold and fearless. Tend to shop at Alexander McQueen, and Bottega Veneta.